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UCanSpeak
International English Mentorship Program

Brand Identity · Social Media · Web Design · Design System

UCanSpeak is an international English mentorship program connecting Ukrainian students with English-speaking teens for real conversations, cultural exchange, and confidence building.

My Contribution

I developed the visual identity and translated it into a complete digital experience across social media and web.

My work included the identity system, Instagram design for both Ukrainian and English audiences, and a fully responsive website designed for desktop, tablet and mobile.

I also created a scalable design system with reusable components and guidelines, which was later handed off to the developer for implementation.

VISUAL IDENTITY

Logo

A simple visual mark combining the project name with a global learning concept.

Mascot

A friendly character created as a recognizable visual element of the brand.

Colours

A bright blue-based palette with yellow accents used across digital touchpoints.

Logo

A simple visual mark combining the project name with a global learning concept.

Mascot

A friendly character created as a recognizable visual element of the brand.

Colours

A bright blue-based palette with yellow accents used across digital touchpoints.

SOCIAL MEDIA

The visual identity was adapted across two Instagram accounts for Ukrainian and English-speaking audiences.

I created a consistent content system that allowed both accounts to communicate the project's identity while adapting the content to each audience.

UKRAINIAN INSTAGRAM

ENGLISH INSTAGRAM

UKRAINIAN INSTAGRAM

ENGLISH INSTAGRAM

WEBSITE

I translated the visual identity into a complete responsive website for UCanSpeak. The website was designed from scratch for desktop, tablet and mobile, creating a clear and accessible experience for students and mentors.

DESKTOP / HOMEPAGE

FOR TUTORS

FOR STUDENTS

MAIN PAGE

CTA

DESIGN SYSTEM

To keep the experience consistent across platforms, I developed a scalable design system with reusable components, typography, colour styles and UI patterns. The system was structured for further development and handed off to the developer.